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Basic Marketing, Jerome McCarthy and William Perreault

R160.00

Sold by: rovabooks

This book provides a crisp focus on the important basics of market strategy planning. Each chapter features carefully integrated discussions of the ethical issues that all markets face. It contains material on topics such as total quality management (with special emphasis on customer service quality), just-in-time relationships, competitor analysis, value pricing, environmental concerns, information technologies, brand extensions, and direct marketing.

Book Condition:

Very_Good

ISBN:

0256128774

In stock

Category:

Additional information

Weight 1.448 kg
Dimensions 20.3 × 2.7 × 25.3 cm

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